ICD guest of Marina Rinaldi at the "London Design Week"
It worked the mix between fashion and design that has seen the Italian Chair District one of the protagonists of the London Design Week, hosted by Marina Rinaldi. Over 42 brands (about 300 million of turnover) have joined, with exciting results, the initiative organized by Asdi Sedia, who distributed the 2014-2015 catalog of the companies of the Italian Chair District to more than 100 architects and dozens of reporters at London Design Week.
The event, specifically aimed at professionals, was held in the new Townhouse Store of Marina Rinaldi - brand that represents abroad, the quality of the Made in Italy - in the elegant and central Albemarle Street, the "Via Montenapoleone" of London . Appreciation on the ICD companies companies, which have established new contacts and also actively participated at the event with an exhibition of some of their products. The meeting with the architects and the press also included a wine tasting of the Consorzio dei Colli Orientali, a combination that continues the important partnership with the District and Villa Nachini Cabassi. Much appreciated the selection of local wines which Specogna, Vigne Zamò, Gigante and Visintini.
"The catalog - explains the director of Asdi Sedia, Mr.Carlo Piemonte, intervened in the recent days at the event in London - is a valuable tool for designers to find companies of reference; in London we promoted it at the international level and we will be repeated in all the events attended by Asdi. "Friday night was also presented a selection of images of the photographic project "ICD Woodmakers" made by the photographer Gigi Giannella, who worked in London for many years but a native of Friuli; "a report through which he wanted to convey the passion and dedication of companies in the District, refers Piemonte -. Giannella has found changed in numbers but improved in quality and innovation in research."