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Pantone. Storia del XX secolo a colori
Leatrice Eiseman, Keith Recker
Rizzoli editore

http://rizzoli.rcslibri.corriere.it/libro/4960_pantone_eiseman_recker.html

PANTONE ON JAMES DEAN'S SHIRT

30.03.2012 ways of seating Marco Brollo

Is it possible to recount an historic period through a combination of colours?
A book published by Rizzoli “Pantone®, storia del XX secolo a colori” (Pantone®, A history of the 20th century in colour) argues that it is possible.

 

 

 

 

Objects of daily use, advertising campaigns, changing fashions, politics, news, architecture, cinema, design. Colour is everything. The 20th century and its icons become the paradigm through which to read our daily life. The icons of style that, better than others, knew how to capture the spirit of their day are also those that today represent points of reference.

If we were to speak of a Pantone 7625, it would be difficult to associate this red hue to as specific an image or the memory of an object we saw as children. On the contrary, if we considered this colour or related it to the photo of James Dean in Rebel without a cause, we could not but admit that a relation exists between the two visual signals. Or we might refer to absolutely private and subjective but in any case shared memories and connections. For example, I associate the 70’s with the beetle green colour of my mother’s caftan, which has remained intact inside the wardrobe, just as the salmon colour of a tropical flavoured popsicle evokes for me my adolescence and the 80’s.

 

 

 

 

 

 

 

 

Pantone. Storia del XX secolo a colori

 

 

 

Leatrice Eiseman, Keith Recker
Rizzoli editore

http://rizzoli.rcslibri.corriere.it/libro/4960_pantone_eiseman_recker.html

 

 

 

 

 

 

 

 

 

 

Pantone. Storia del XX secolo a colori

 

 

 

Leatrice Eiseman, Keith Recker
Rizzoli editore

http://rizzoli.rcslibri.corriere.it/libro/4960_pantone_eiseman_recker.html

 

 

 

 

 

 

 

 

 

In the book we speak of in this article, many examples are cited and recounted of curiosities that would explain how the presence of a particular colour in a particular historical period is never determined by chance. For example the black (trace of the difficult conquest of civil rights for African-Americans in the United States during the 60’s) that erupts in the Panton Vitra chairs, that enters the background of advertising photos, or that appears only as the face of a model on the cover of LIFE, is only one example of the many available.

That the Pantone® is offered, through its chromatic scale, as a unit of measure and international code of reference is not a discovery, it is a fact – so this is not the most interesting aspect of the book. Instead the interesting point is the well-documented and carefully explained panorama of what happened in the past and the events that influenced our society and how they were translated into a widespread chromatic language, declined on a large scale. It gives us a possibility of reflecting on a fact: we live immersed in objects and images that tell us much more than what we are able to grasp at first glance.

A chromatic code (with the exception of those conventions established a priori for professional and practical reasons) does not necessarily have a universally shared value; therefore this book does not suffice to explain everything. Many specialists and intellectuals have sought to identify a common and universal chromatic code, and they have not always succeeded. Others, such as Derek Jarman, have defined their own totally subjective and anarchic chromatic code. In Jarman’s case, the poetic act of finding a colour becomes an act of social denunciation. As one stricken with HIV, dumped at the margins of American society in his time as the most dangerous and terrible of living beings, Derek Jarman has used colours as bullets. This chromatic anarchy is also a testimony of the age to which it belongs, as much as the book I suggest to you here.

 

 

 

 

Derek Jarman
Chroma
Un libro sul colore

Ubulibri editore


http://www.ubulibri.it/pagine/jarman.html

 

 

 

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Periodico online registrato presso il Tribunale di Udine il 28 gennaio 2012 n° 1